The Leaders Summit brings together a variety of municipal leaders with the backgrounds of parks, arts, recreation, and culture to Kananaskis to discuss emerging issues.
The logo encompasses mountains to represent to location of this years summit, Kananaskis. The main theme of the summit is to discuss parks and recreation affairs, so the extra line over the mountains symbolizes a topographic map bridging the theme of parks and professionalism. Within the wordmark the “A”s were simplified to add to that mountainous theme.
The blue color represented for the Leaders Summit is meant to give off a vibe of strength, confidence, and knowledge; which is everything the summit is about. Its a corporate retreat so it was important to give that sense of professionalism. The Leaders Summit will annually be held in the mountains during the winter months so the blue gives that chillier energy.