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Edmonton Events

Edmonton Events is a strategic company focused on attracting, developing and supporting world-class cultural and sports events in Edmonton. This playbook's purpose is to inform the reader of the most effective way to lead events with sponsorships, making it a successful dent for the participants, attendees, community members and sponsors.

When creating this playbook, the client wanted it to be clean, fun and approachable. Sponsorships can feel like a daunting task; this playbook gives a light feel while keeping the reader well informed. The triangles throughout the book are a staple piece in the branding for Edmonton Events, so the playbook plays around angled images, light triangle patterns, and bright colours to draw eyes in.

Project created with Incite Strategy

© 2021 by Alexa Tonn