JRPM is an initiative focused on getting children and adults to get out of the house during the month of June. Every day brings a new activity to enjoy by yourself, with a buddy, or your family. The campaign included stickers, posters, and social media advertisements around all of Alberta.

The stamped logo feels fun and youthful while creating the feeling of activity. The posters amplify the recreation visuals and give the viewers different ideas on how to spend their month of June.